I always keep this in mind when deciding what to feature on Eco-Vegan Gal. While I get excited by the way food tastes, the results of products and the effectiveness of wellness services, I become the most passionate when the people behind it are passionate about producing it. That's exactly why I decided to become an ambassador for Way Better Snacks - when I met them at Natural Products Expo in March 2012 and felt their positive energy I became a big fan of their brand and quest to make the world a better place.

Something I've recently discovered and wanted to share with you is Way Better Snacks' great sense of humor and playfullness. They re-designed their website, which conveys their messages through engaging graphics, cheerful font and intuitive navigation. It's easy to find out what makes their chips healthy and delicious, where to buy them, who's behind the company and the story behind sprouting. Even better, they've started releasing regular videos to communicate in an truly entertaining and educational mannor.

The latest Way Better Snacks video is sort of like a comedic short film, which tells the story of "Chip Bag" and his reaction to their sprouted tortilla chips. It certainly got me smiling and made a great case for how they stand apart from the typical bag o' chips. Check it out:

I would love to hear your thoughts on how the people behind brands influence and inspire you! If you have any videos that demonstrate that please share a link (I'm a sucker for a good video!)

Disclosure: Way Better Snacks compensates me as an ambassador, though I've loved their products and people ever since I was introduced to them in early 2012. My opinions are my own, and I have not been paid to post positive comments.